Latest release
Introducing Merkatico's Meridian Model adoption
Introducing Merkatico's Meridian Model adoption
Stop guessing. Start growing.
Marketing Mix Modelling
Finally, a media mix modeling platform built for modern marketers — no PhD required.
Trusted by fast-growing companies worldwide
Trusted by fast-growing companies worldwide
Trusted by fast-growing companies worldwide
Why should you implement MMM?
Uncover Marketing’s Real Impact
Reveal how your marketing efforts directly drive incremental sales. Base your decisions on concrete data to unlock exceptional ROI growth.
Optimize Budget Allocation
Uncover your ideal budget splits to ensure every dollar delivers. Identify the best-performing channels and allocate resources smartly to get the most out of every campaign.
Optimize Budget Allocation
Uncover your ideal budget splits to ensure every dollar delivers. Identify the best-performing channels and allocate resources smartly to get the most out of every campaign.
Pinpoint Media Saturation Levels
Eliminate wasted spending by detecting when your media investments stop delivering. Identify which channels are maxed out and focus efforts on those with the highest potential for returns.
Pinpoint Media Saturation Levels
Eliminate wasted spending by detecting when your media investments stop delivering. Identify which channels are maxed out and focus efforts on those with the highest potential for returns.
Pinpoint Media Saturation Levels
Eliminate wasted spending by detecting when your media investments stop delivering. Identify which channels are maxed out and focus efforts on those with the highest potential for returns.
Learn From What’s Worked (and What Hasn’t)
Keep improving by analyzing past campaigns. Use real insights to tweak strategies, boost performance, and sustain growth.
Learn From What’s Worked (and What Hasn’t)
Keep improving by analyzing past campaigns. Use real insights to tweak strategies, boost performance, and sustain growth.
Learn From What’s Worked (and What Hasn’t)
Keep improving by analyzing past campaigns. Use real insights to tweak strategies, boost performance, and sustain growth.
Unlock key growth insights
1.
1.
Measure Incremental ROI
Measure Incremental ROI
Stop focusing only on conversions — measure how much incremental sales your investments actually generate. Our Bayesian model isolates the real uplift of each media channel.
Stop focusing only on conversions — measure how much incremental sales your investments actually generate. Our Bayesian model isolates the real uplift of each media channel.
1.
Measure Incremental ROI
Stop focusing only on conversions — measure how much incremental sales your investments actually generate. Our Bayesian model isolates the real uplift of each media channel.
2.
2.
Analyze Diminishing Returns
Analyze Diminishing Returns
Learn where your spend stops being effective. Our models help you find the sweet spot for each channel’s investment.
Learn where your spend stops being effective. Our models help you find the sweet spot for each channel’s investment.
2.
Analyze Diminishing Returns
Learn where your spend stops being effective. Our models help you find the sweet spot for each channel’s investment.
3.
3.
Optimize Media Distribution
Optimize Media Distribution
Use the scenario planner to simulate budget allocation and maximize ROI — data-driven, not guesswork
Use the scenario planner to simulate budget allocation and maximize ROI — data-driven, not guesswork
3.
Optimize Media Distribution
Use the scenario planner to simulate budget allocation and maximize ROI — data-driven, not guesswork
4.
4.
Model Refreshes & Calibration
Model Refreshes & Calibration
Our robust Bayesian framework allows for updates monthly as new data arrives, so your marketing mix stays relevant and accurate.
Our robust Bayesian framework allows for updates monthly as new data arrives, so your marketing mix stays relevant and accurate.
4.
Model Refreshes & Calibration
Our robust Bayesian framework allows for updates monthly as new data arrives, so your marketing mix stays relevant and accurate.
Discover the world of
no-code MMM
Discover the
world of
no-code MMM
Discover the world of
no-code MMM
Lower Cost & Faster Iteration
As a modern, no-code MMM wrapper solution, Merkatico bypasses expensive traditional MMM vendors and technical team need, allowing every marketer to use Meridian for instant ROI and MMM implementation
Lower Cost & Faster Iteration
As a modern, no-code MMM wrapper solution, Merkatico bypasses expensive traditional MMM vendors and technical team need, allowing every marketer to use Meridian for instant ROI and MMM implementation
Lower Cost & Faster Iteration
As a modern, no-code MMM wrapper solution, Merkatico bypasses expensive traditional MMM vendors and technical team need, allowing every marketer to use Meridian for instant ROI and MMM implementation
Transparent, Auditable Results
Merkatico is fully commited to transparency— no black-box algorithms. It builds trust with CFOs, agencies, and stakeholders. Decisions are backed by real data, not vendor guesswork.
Transparent, Auditable Results
Merkatico is fully commited to transparency— no black-box algorithms. It builds trust with CFOs, agencies, and stakeholders. Decisions are backed by real data, not vendor guesswork.
Adaptive to Your Business Reality
Our modelling accounts for seasonality, promotions, and external factors. Why it matters: Your model adapts to your unique market cycles and competitive pressures.
Adaptive to Your Business Reality
Our modelling accounts for seasonality, promotions, and external factors. Why it matters: Your model adapts to your unique market cycles and competitive pressures.
Future-Proof Measurement
We use the gold standard baysian flexible framework means it can evolve with new data sources (like first-party data, digital experiments). Why it matters: You’re ready for the cookieless future and privacy-first marketing world.
Future-Proof Measurement
We use the gold standard baysian flexible framework means it can evolve with new data sources (like first-party data, digital experiments). Why it matters: You’re ready for the cookieless future and privacy-first marketing world.
Future-Proof Measurement
We use the gold standard baysian flexible framework means it can evolve with new data sources (like first-party data, digital experiments). Why it matters: You’re ready for the cookieless future and privacy-first marketing world.
Core Features of our modelling approach
Traditional MMM tools were slow, expensive, and used proprietary methods. Merkatico leverages modern Bayesian frameworks and Python-based computation to be faster, transparent, and reproducible.
Baysian Marketing Mix Model
Validation and Diagnostics
Bayesian Hierarchical Modeling
Decay and Saturation Effects
Seasonality and Control Variables
Core Features of our modelling approach
Traditional MMM tools were slow, expensive, and used proprietary methods. Merkatico leverages modern Bayesian frameworks and Python-based computation to be faster, transparent, and reproducible.
Baysian Marketing Mix Model
Validation and Diagnostics
Bayesian Hierarchical Modeling
Decay and Saturation Effects
Seasonality and Control Variables
Eliminate guesswork in budget allocation.
Use our Scenario Planner to simulate spending strategies and make data-driven decisions that elevate your marketing results.
Budget optimised
+ 31.6% ROI
€ 960 877
Eliminate guesswork in budget allocation.
Use our Scenario Planner to simulate spending strategies and make data-driven decisions that elevate your marketing results.
Budget optimised
+ 31.6% ROI
€ 960 877
Soon on Merkatico: Seamless integration with most crucial data sources (coming July 2025)
Get started in minutes by integrating all your data into a single place without code.
Soon on Merkatico: Seamless integration with most crucial data sources (coming July 2025)
Get started in minutes by integrating all your data into a single place without code.
How it works
How it works
1.
1.
Upload Your Marketing Data
Upload Your Marketing Data
Start by uploading your marketing data via CSV or connectors. Merkatico supports Digital Advertising, Offline Campaigns, Organic Activities, and Events (e.g., discounts, price changes, store openings).
Start by uploading your marketing data via CSV or connectors. Merkatico supports Digital Advertising, Offline Campaigns, Organic Activities, and Events (e.g., discounts, price changes, store openings).
1.
Upload Your Marketing Data
Start by uploading your marketing data via CSV or connectors. Merkatico supports Digital Advertising, Offline Campaigns, Organic Activities, and Events (e.g., discounts, price changes, store openings).
2.
2.
Run your model
Run your model
Set up your model parameters to fit your business context.
Merkatico automatically detects date ranges, marketing channels, and outcome variables from your dataset.
Choose your modeling preferences — such as baseline period, seasonality settings, and business objectives (e.g., sales, conversions, revenue).
Then, run the model to uncover channel effectiveness, saturation points, and ROI insights.
Set up your model parameters to fit your business context.
Merkatico automatically detects date ranges, marketing channels, and outcome variables from your dataset.
Choose your modeling preferences — such as baseline period, seasonality settings, and business objectives (e.g., sales, conversions, revenue).
Then, run the model to uncover channel effectiveness, saturation points, and ROI insights.
2.
Run your model
Set up your model parameters to fit your business context.
Merkatico automatically detects date ranges, marketing channels, and outcome variables from your dataset.
Choose your modeling preferences — such as baseline period, seasonality settings, and business objectives (e.g., sales, conversions, revenue).
Then, run the model to uncover channel effectiveness, saturation points, and ROI insights.
3.
3.
Analyze Your Marketing Mix
Analyze Your Marketing Mix
Build your MMM and unlock insights:
True incremental ROI for each channel
Revenue attribution by variable
Seasonality and diminishing returns
Long-term impact of campaigns
Your MMM is refreshed monthly for continuous accuracy.
Build your MMM and unlock insights:
True incremental ROI for each channel
Revenue attribution by variable
Seasonality and diminishing returns
Long-term impact of campaigns
Your MMM is refreshed monthly for continuous accuracy.
3.
Analyze Your Marketing Mix
Build your MMM and unlock insights:
True incremental ROI for each channel
Revenue attribution by variable
Seasonality and diminishing returns
Long-term impact of campaigns
Your MMM is refreshed monthly for continuous accuracy.
4.
4.
Predict the Optimal Media Plan
Predict the Optimal Media Plan
Leverage our AI-driven Budget Allocator to:
Simulate what-if scenarios
Optimize budget allocation for maximum ROI
Forecast future sales
Inform data-driven Marketing Mix decisions
Leverage our AI-driven Budget Allocator to:
Simulate what-if scenarios
Optimize budget allocation for maximum ROI
Forecast future sales
Inform data-driven Marketing Mix decisions
4.
Predict the Optimal Media Plan
Leverage our AI-driven Budget Allocator to:
Simulate what-if scenarios
Optimize budget allocation for maximum ROI
Forecast future sales
Inform data-driven Marketing Mix decisions
Data Security
Enterprise level
At Merkatico, enterprise-grade security is embedded in every layer of our platform and processes.
Regular Security Audits
Merkatico is committed to maintaining and pursuing industry-recognized certifications, including:
SOC 2 Type I (Service Organization Control 2, Type II): Validates the operational effectiveness of our security, availability, and confidentiality controls.
ISO 27001 (Information Security Management System)
Regular Security Audits
Merkatico is committed to maintaining and pursuing industry-recognized certifications, including:
SOC 2 Type I (Service Organization Control 2, Type II): Validates the operational effectiveness of our security, availability, and confidentiality controls.
ISO 27001 (Information Security Management System)
Secure Access & Authentication
Merkatico supports robust, enterprise-grade security for platform access. Customers can enable VPN and IP whitelisting to protect network traffic.
For user authentication, we offer Single Sign-On (SSO) integration options (currently supporting Google SSO), streamlining secure identity management. Please contact us for SSO integration pricing.
Secure Access & Authentication
Merkatico supports robust, enterprise-grade security for platform access. Customers can enable VPN and IP whitelisting to protect network traffic.
For user authentication, we offer Single Sign-On (SSO) integration options (currently supporting Google SSO), streamlining secure identity management. Please contact us for SSO integration pricing.
Privacy & Compliance
Merkatico’s Marketing Mix Modeling solution is designed with privacy at its core. We rely solely on aggregated data that does not include personal identifiers, making our approach fully GDPR-compliant. No personal data is ever used in our analytics or attribution models.
Privacy & Compliance
Merkatico’s Marketing Mix Modeling solution is designed with privacy at its core. We rely solely on aggregated data that does not include personal identifiers, making our approach fully GDPR-compliant. No personal data is ever used in our analytics or attribution models.
Data Protection & Isolation
Customer data in Merkatico is protected by multiple layers of technical safeguards and strictly defined processes, as outlined in our IT Security Policy. Each client’s data is stored in an isolated environment—never shared or mixed
Data Protection & Isolation
Customer data in Merkatico is protected by multiple layers of technical safeguards and strictly defined processes, as outlined in our IT Security Policy. Each client’s data is stored in an isolated environment—never shared or mixed
Steps to MMM Accuracy and Calibration
for your unique projects.
Discover what our customers
have to say about us
‘’It was a great experience! This plug & play model is perfect to use in my projects. Their setup is very clear and comprehensive. The support team is also fast and helpful. They accelerated the development process of the project a lot. I would definitely recommend it’’
Bessie Cooper
Marketing Director
‘’This API has contributed greatly to the rapid growth of our company. It impressed me with its flexibility and reliability, allowing us to provide a better experience to our customers and improve our products. It has created a positive impact among our partners.’’
Cole Bemis
Product Manager
‘’This API has accelerated our data processing and analysis. The ease of data integration, which enables us to provide more personalized services to our customers, is invaluable. It has made a significant contribution to our company's data-driven strategy.’’
Robert Fox
Founder & CEO
‘’It was a great experience! This plug & play model is perfect to use in my projects. Their setup is very clear and comprehensive. The support team is also fast and helpful. They accelerated the development process of the project a lot. I would definitely recommend it’’
Bessie Cooper
Marketing Director @ youknow
‘’This API has contributed greatly to the rapid growth of our company. It impressed me with its flexibility and reliability, allowing us to provide a better experience to our customers and improve our products. It has created a positive impact among our partners.’’
Cole Bemis
Product Manager
‘’This API has accelerated our data processing and analysis. The ease of data integration, which enables us to provide more personalized services to our customers, is invaluable. It has made a significant contribution to our company's data-driven strategy.’’
Robert Fox
Founder & CEO
No-code MMM's for everyone
Monthly
Yearly
Basic
$2490
/ Year
Our basic package offers Meridian-based MMM at an affordable price, perfect for marketers without Data-Science and Programming knowledge
No-code Meridian
CSV & XLS uploads
Unlimited Models
Unlimited MMM refreshes
Unlimited budget allocation simulation
Max 20 Channels
2 Years historical data
Pro
$4990
/ Year
Our basic package offers dual modeling Bayesian and Ridge based frameworks MMM at an affordable price, perfect for agile marketing teams
No-code Meridian
No-code Robyn
Unlimited Models
Data Sources Integration
Data pipline
Prioritized Support
Unlimited budget allocation simulation
Max 20 Channels
5 Years historical data
Monthly
Yearly
Basic
$2490
/ Year
Our basic package offers Meridian-based MMM at an affordable price, perfect for marketers without Data-Science and Programming knowledge
No-code Meridian
CSV & XLS uploads
Unlimited Models
Unlimited MMM refreshes
Unlimited budget allocation simulation
Max 20 Channels
2 Years historical data
Pro
$4990
/ Year
Our basic package offers dual modeling Bayesian and Ridge based frameworks MMM at an affordable price, perfect for agile marketing teams
No-code Meridian
No-code Robyn
Unlimited Models
Data Sources Integration
Data pipline
Prioritized Support
Unlimited budget allocation simulation
Max 20 Channels
5 Years historical data
Monthly
Yearly
Basic
$2490
/ Year
Our basic package offers Meridian-based MMM at an affordable price, perfect for marketers without Data-Science and Programming knowledge
No-code Meridian
CSV & XLS uploads
Unlimited Models
Unlimited MMM refreshes
Unlimited budget allocation simulation
Max 20 Channels
2 Years historical data
Pro
$4990
/ Year
Our basic package offers dual modeling Bayesian and Ridge based frameworks MMM at an affordable price, perfect for agile marketing teams
No-code Meridian
No-code Robyn
Unlimited Models
Data Sources Integration
Data pipline
Prioritized Support
Unlimited budget allocation simulation
Max 20 Channels
5 Years historical data
Ready to see Mercatico in action?
Ready to see Mercatico in action?
Ready to see Mercatico in action?
Get in touch today
Get in touch today
Get in touch today
Book a call with us Today and discovery how Merkatico can help your Marketing ROI.
Book a call with us Today and discovery how Merkatico can help your Marketing ROI.
Book a call with us Today and discovery how Merkatico can help your Marketing ROI.
Fast support with our team
Best Value for Money
Enterprise grade upper funnel MMM
Merkatico
Merkatico is an enterprise-grade marketing measurement SaaS that simplifies complex channel data into actionable insights for your entire team —empowering smarter budget allocation and scenario planning.
Copyright ©2025 Merkatico
Merkatico
Merkatico is an enterprise-grade marketing measurement SaaS that simplifies complex channel data into actionable insights for your entire team —empowering smarter budget allocation and scenario planning.
Copyright ©2025 Merkatico
Merkatico
Merkatico is an enterprise-grade marketing measurement SaaS that simplifies complex channel data into actionable insights for your entire team —empowering smarter budget allocation and scenario planning.
Copyright ©2025 Merkatico
