Latest release
Introducing Merkatico's Baysian Model adoption
Introducing Merkatico's Baysian Model adoption
Stop guessing. Start growing.
Marketing Mix Modeling
Built for everyone. From small E-com to legacy Retail
Trusted by fast-growing companies worldwide
Trusted by fast-growing companies worldwide
Trusted by fast-growing companies worldwide
Your Marketing Strategy
Your Marketing Strategy
ROI Analysis (ROI by Channel & CPIK
Channel Contribution
Contribution by baseline
Overall Attribution
Response curves
Your Marketing Strategy
ROI Analysis (ROI by Channel & CPIK
Channel Contribution
Contribution by baseline
Overall Attribution
Response curves
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// Starting job processing
import prior_distribution.py:912 from
'modulePath' ;
// Loading sales data...
import /input_data.py:460
from 'modulePath' ;
Running model sampling
// Get model fit
as an object
import * as moduleObject
from 'modulePath' ;
// Importing a default export and
named exports together
import defaultExport, {
namedExport1,
namedExport2 } from
'modulePath' ;
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// Starting job processing
import prior_distribution.py:912 from
'modulePath' ;
// Loading sales data...
import /input_data.py:460
from 'modulePath' ;
Running model sampling
// Get model fit
as an object
import * as moduleObject
from 'modulePath' ;
// Importing a default export and
named exports together
import defaultExport, {
namedExport1,
namedExport2 } from
'modulePath' ;
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// Starting job processing
import prior_distribution.py:912 from
'modulePath' ;
// Loading sales data...
import /input_data.py:460
from 'modulePath' ;
Running model sampling
// Get model fit
as an object
import * as moduleObject
from 'modulePath' ;
// Importing a default export and
named exports together
import defaultExport, {
namedExport1,
namedExport2 } from
'modulePath' ;
Media Attribtuion
$12 543 122
64.2%
99.2%
META
$1,118,128.11
+74120.27
TIKTOK
$403,356.72
+42162.12
TV
$201,756.26
+ 11139.34
OOH
$3,207.03
+576.24
Media Attribtuion
$12 543 122
64.2%
99.2%
META
$1,118,128.11
+74120.27
TIKTOK
$403,356.72
+42162.12
TV
$201,756.26
+ 11139.34
OOH
$3,207.03
+576.24
Most attribution tools guess.
We prove
Accurately measure media's incremental impact on sales. Optimize channel and campaign spend with AI. Simulate budget scenarios and forecast performance.
Most attribution tools guess.
We prove
Accurately measure media's incremental impact on sales. Optimize channel and campaign spend with AI. Simulate budget scenarios and forecast performance.
Most attribution tools guess.
We prove
Accurately measure media's incremental impact on sales. Optimize channel and campaign spend with AI. Simulate budget scenarios and forecast performance.
Forecast outcomes and
optimize budgets confidently
Uncover Marketing’s Real Impact
Reveal how your marketing efforts directly drive incremental sales. Base your decisions on concrete data to unlock exceptional ROI growth.
Optimize Budget Allocation
Uncover your ideal budget splits to ensure every dollar delivers. Identify the best-performing channels and allocate resources smartly to get the most out of every campaign.
Optimize Budget Allocation
Uncover your ideal budget splits to ensure every dollar delivers. Identify the best-performing channels and allocate resources smartly to get the most out of every campaign.
Pinpoint Media Saturation Levels
Eliminate wasted spending by detecting when your media investments stop delivering. Identify which channels are maxed out and focus efforts on those with the highest potential for returns.
Pinpoint Media Saturation Levels
Eliminate wasted spending by detecting when your media investments stop delivering. Identify which channels are maxed out and focus efforts on those with the highest potential for returns.
Pinpoint Media Saturation Levels
Eliminate wasted spending by detecting when your media investments stop delivering. Identify which channels are maxed out and focus efforts on those with the highest potential for returns.
Learn From What’s Worked (and What Hasn’t)
Keep improving by analyzing past campaigns. Use real insights to tweak strategies, boost performance, and sustain growth.
Learn From What’s Worked (and What Hasn’t)
Keep improving by analyzing past campaigns. Use real insights to tweak strategies, boost performance, and sustain growth.
Learn From What’s Worked (and What Hasn’t)
Keep improving by analyzing past campaigns. Use real insights to tweak strategies, boost performance, and sustain growth.
Build your MMM and analyze
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Measure Incremental ROI
Measure Incremental ROI
Stop focusing only on conversions — measure how much incremental sales your investments actually generate. Our Bayesian model isolates the real uplift of each media channel.
Stop focusing only on conversions — measure how much incremental sales your investments actually generate. Our Bayesian model isolates the real uplift of each media channel.
1.
Measure Incremental ROI
Stop focusing only on conversions — measure how much incremental sales your investments actually generate. Our Bayesian model isolates the real uplift of each media channel.
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2.
Analyze Diminishing Returns
Analyze Diminishing Returns
Learn where your spend stops being effective. Our models help you find the sweet spot for each channel’s investment.
Learn where your spend stops being effective. Our models help you find the sweet spot for each channel’s investment.
2.
Analyze Diminishing Returns
Learn where your spend stops being effective. Our models help you find the sweet spot for each channel’s investment.
3.
3.
Optimize Media Distribution
Optimize Media Distribution
Use the scenario planner to simulate budget allocation and maximize ROI — data-driven, not guesswork
Use the scenario planner to simulate budget allocation and maximize ROI — data-driven, not guesswork
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Optimize Media Distribution
Use the scenario planner to simulate budget allocation and maximize ROI — data-driven, not guesswork
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4.
Model Refreshes & Calibration
Model Refreshes & Calibration
Our robust Bayesian framework allows for updates monthly as new data arrives, so your marketing mix stays relevant and accurate.
Our robust Bayesian framework allows for updates monthly as new data arrives, so your marketing mix stays relevant and accurate.
4.
Model Refreshes & Calibration
Our robust Bayesian framework allows for updates monthly as new data arrives, so your marketing mix stays relevant and accurate.
Why opt-in for
no-code MMM?
Discover the
world of
no-code MMM?
Why opt-in for
no-code MMM?
Lower Cost & Faster Iteration
As a modern, no-code MMM solution, Merkatico bypasses expensive traditional MMM vendors and technical team need, allowing every marketer to use Baysian Modeling for instant ROI and MMM implementation
Lower Cost & Faster Iteration
As a modern, no-code MMM solution, Merkatico bypasses expensive traditional MMM vendors and technical team need, allowing every marketer to use Baysian Modeling for instant ROI and MMM implementation
Lower Cost & Faster Iteration
As a modern, no-code MMM solution, Merkatico bypasses expensive traditional MMM vendors and technical team need, allowing every marketer to use Baysian Modeling for instant ROI and MMM implementation
Transparent, Auditable Results
Merkatico is fully commited to transparency— no black-box algorithms. It builds trust with CFOs, agencies, and stakeholders. Decisions are backed by real data, not vendor guesswork.
Transparent, Auditable Results
Merkatico is fully commited to transparency— no black-box algorithms. It builds trust with CFOs, agencies, and stakeholders. Decisions are backed by real data, not vendor guesswork.
Adaptive to Your Business Reality
Our modelling accounts for seasonality, promotions, and external factors. Your model adapts to your unique market cycles and competitive pressures, all this to ensure trustworthy model calibration and results
Adaptive to Your Business Reality
Our modelling accounts for seasonality, promotions, and external factors. Your model adapts to your unique market cycles and competitive pressures, all this to ensure trustworthy model calibration and results
Future-Proof Measurement
We use the gold standard baysian flexible framework means it can evolve with new data sources (like first-party data, digital experiments), so uou’re ready for the cookieless future and privacy-first marketing world.
Future-Proof Measurement
We use the gold standard baysian flexible framework means it can evolve with new data sources (like first-party data, digital experiments), so uou’re ready for the cookieless future and privacy-first marketing world.
Future-Proof Measurement
We use the gold standard baysian flexible framework means it can evolve with new data sources (like first-party data, digital experiments), so uou’re ready for the cookieless future and privacy-first marketing world.
Access to MMM democratized for any business size.
Traditional MMM tools were slow, expensive, and used proprietary methods. Merkatico leverages modern Bayesian frameworks and the power of saas technology to allow every marketing to use tech that was only available to Enterprises with millions in budget.
Baysian Marketing Mix Model
Validation and Diagnostics
Bayesian Hierarchical Modeling
Decay and Saturation Effects
Seasonality and Control Variables
Access to MMM democratized for any business size.
Traditional MMM tools were slow, expensive, and used proprietary methods. Merkatico leverages modern Bayesian frameworks and the power of saas technology to allow every marketing to use tech that was only available to Enterprises with millions in budget.
Baysian Marketing Mix Model
Validation and Diagnostics
Bayesian Hierarchical Modeling
Decay and Saturation Effects
Seasonality and Control Variables
Your Marketing, Made Visual
ROI insights, response curves, and sales decomposition in one dashboard. Get access to enterprise grade tools at any stage of operations.
Budget optimised
+ 31.6% ROI
€ 960 877
Your Marketing, Made Visual
ROI insights, response curves, and sales decomposition in one dashboard. Get access to enterprise grade tools at any stage of operations.
Budget optimised
+ 31.6% ROI
€ 960 877
Connect Your Data in Minutes (coming July 2025)
Get started in minutes by integrating all your data into a single place without code.
Connect Your Data in Minutes (coming July 2025)
Get started in minutes by integrating all your data into a single place without code.
Causal MMM without the complexity
How it works
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1.
Upload Your Marketing Data
Upload Your Marketing Data
Start by uploading your marketing data via CSV or connectors. Merkatico supports Digital Advertising, Offline Campaigns, Organic Activities, and Events to ensure maximum model calibration for trustworthy results. Everything made so simple that anybody can do it!
Start by uploading your marketing data via CSV or connectors. Merkatico supports Digital Advertising, Offline Campaigns, Organic Activities, and Events to ensure maximum model calibration for trustworthy results. Everything made so simple that anybody can do it!
1.
Upload Your Marketing Data
Start by uploading your marketing data via CSV or connectors. Merkatico supports Digital Advertising, Offline Campaigns, Organic Activities, and Events to ensure maximum model calibration for trustworthy results. Everything made so simple that anybody can do it!
2.
2.
Run your model
Run your model
Set up your model parameters to fit your business context.
Merkatico automatically detects date ranges, marketing channels, and outcome variables from your dataset.
Choose your modeling preferences — such as baseline period, seasonality settings, and business objectives (e.g., sales, conversions, revenue).
Then, run the model to uncover channel effectiveness, saturation points, and ROI insights.
Set up your model parameters to fit your business context.
Merkatico automatically detects date ranges, marketing channels, and outcome variables from your dataset.
Choose your modeling preferences — such as baseline period, seasonality settings, and business objectives (e.g., sales, conversions, revenue).
Then, run the model to uncover channel effectiveness, saturation points, and ROI insights.
2.
Run your model
Set up your model parameters to fit your business context.
Merkatico automatically detects date ranges, marketing channels, and outcome variables from your dataset.
Choose your modeling preferences — such as baseline period, seasonality settings, and business objectives (e.g., sales, conversions, revenue).
Then, run the model to uncover channel effectiveness, saturation points, and ROI insights.
3.
3.
Analyze Your Marketing Mix
Analyze Your Marketing Mix
Build your MMM and unlock insights:
True incremental ROI for each channel
Channel contribution and share of spend
Revenue attribution by channel
Seasonality and diminishing returns
Long-term impact of campaigns
Marginal ROI and Cost Per Incremental Income
Build your MMM and unlock insights:
True incremental ROI for each channel
Channel contribution and share of spend
Revenue attribution by channel
Seasonality and diminishing returns
Long-term impact of campaigns
Marginal ROI and Cost Per Incremental Income
3.
Analyze Your Marketing Mix
Build your MMM and unlock insights:
True incremental ROI for each channel
Channel contribution and share of spend
Revenue attribution by channel
Seasonality and diminishing returns
Long-term impact of campaigns
Marginal ROI and Cost Per Incremental Income
4.
4.
Predict the Optimal Media Plan
Predict the Optimal Media Plan
Leverage our Machine-learning Budget Allocator to:
Simulate what-if scenarios
Optimize budget allocation for maximum ROI
Forecast future sales
Inform data-driven Marketing Mix decisions
Leverage our Machine-learning Budget Allocator to:
Simulate what-if scenarios
Optimize budget allocation for maximum ROI
Forecast future sales
Inform data-driven Marketing Mix decisions
4.
Predict the Optimal Media Plan
Leverage our Machine-learning Budget Allocator to:
Simulate what-if scenarios
Optimize budget allocation for maximum ROI
Forecast future sales
Inform data-driven Marketing Mix decisions
Data Security
Enterprise level
At Merkatico, enterprise-grade security is embedded in every layer of our platform and processes.
Regular Security Audits
Merkatico is committed to maintaining and pursuing industry-recognized certifications, including:
SOC 2 Type I (Service Organization Control 2, Type I): Validates the operational effectiveness of our security, availability, and confidentiality controls.
ISO 27001 (Information Security Management System)
Regular Security Audits
Merkatico is committed to maintaining and pursuing industry-recognized certifications, including:
SOC 2 Type I (Service Organization Control 2, Type I): Validates the operational effectiveness of our security, availability, and confidentiality controls.
ISO 27001 (Information Security Management System)
Secure Access & Authentication
Merkatico supports robust, enterprise-grade security for platform access. Customers can enable VPN and IP whitelisting to protect network traffic.
For user authentication, we offer Single Sign-On (SSO) integration options (currently supporting Google SSO), streamlining secure identity management. Please contact us for SSO integration pricing.
Secure Access & Authentication
Merkatico supports robust, enterprise-grade security for platform access. Customers can enable VPN and IP whitelisting to protect network traffic.
For user authentication, we offer Single Sign-On (SSO) integration options (currently supporting Google SSO), streamlining secure identity management. Please contact us for SSO integration pricing.
Privacy & Compliance
Merkatico’s Marketing Mix Modeling solution is designed with privacy at its core. We rely solely on aggregated data that does not include personal identifiers, making our approach fully GDPR-compliant. No personal data is ever used in our analytics or attribution models.
Privacy & Compliance
Merkatico’s Marketing Mix Modeling solution is designed with privacy at its core. We rely solely on aggregated data that does not include personal identifiers, making our approach fully GDPR-compliant. No personal data is ever used in our analytics or attribution models.
Data Protection & Isolation
Customer data in Merkatico is protected by multiple layers of technical safeguards and strictly defined processes, as outlined in our IT Security Policy. Each client’s data is stored in an isolated environment—never shared or mixed
Data Protection & Isolation
Customer data in Merkatico is protected by multiple layers of technical safeguards and strictly defined processes, as outlined in our IT Security Policy. Each client’s data is stored in an isolated environment—never shared or mixed
Results speak for themsleves
32.5%
Average ROI uplift
32.5%
Average ROI uplift
32.5%
Average ROI uplift
7.1%
Average Revenue Uplift
7.1%
Average Revenue Uplift
7.1%
Average Revenue Uplift
35M
Datapoints ingested weekly
35M
Datapoints ingested weekly
35M
Datapoints ingested weekly
Trusted by Forward-Thinking Marketers
‘’It was a great experience! This plug & play model is perfect to use in my projects. Their setup is very clear and comprehensive. The support team is also fast and helpful. They accelerated the development process of the project a lot. I would definitely recommend it’’
Bessie Cooper
Marketing Director @ youknow
‘’This API has contributed greatly to the rapid growth of our company. It impressed me with its flexibility and reliability, allowing us to provide a better experience to our customers and improve our products. It has created a positive impact among our partners.’’
Cole Bemis
Product Manager
‘’This API has accelerated our data processing and analysis. The ease of data integration, which enables us to provide more personalized services to our customers, is invaluable. It has made a significant contribution to our company's data-driven strategy.’’
Robert Fox
Founder & CEO
‘’It was a great experience! This plug & play model is perfect to use in my projects. Their setup is very clear and comprehensive. The support team is also fast and helpful. They accelerated the development process of the project a lot. I would definitely recommend it’’
Bessie Cooper
Marketing Director @ youknow
‘’This API has contributed greatly to the rapid growth of our company. It impressed me with its flexibility and reliability, allowing us to provide a better experience to our customers and improve our products. It has created a positive impact among our partners.’’
Cole Bemis
Product Manager
‘’This API has accelerated our data processing and analysis. The ease of data integration, which enables us to provide more personalized services to our customers, is invaluable. It has made a significant contribution to our company's data-driven strategy.’’
Robert Fox
Founder & CEO
No-code MMM's for everyone
Starter
$2490
/ Year
Our starter package offers Baysian MMM at an affordable price, allowing you to model 2 years historical data, and upload data via flat files. Perfect for marketers without Data-Science and Programming knowledge.
No-code Baysian Modeling
CSV & XLS uploads
Unlimited Models
Unlimited MMM refreshes
Unlimited budget allocation simulation
Max 20 Channels
2 Years historical data
Growth
$4990
/ Year
Our Growth package offers dual modeling Bayesian and Ridge based frameworks MMM at an affordable price and includes data sources integrations, perfect for agile marketing teams
No-code Baysian Modeling
No-code Ridge regression for campaign hierachy level modeling
Unlimited Models
Data Sources Integration
Data pipline
Prioritized Support
Unlimited budget allocation simulation
Max 20 Channels
5 Years historical data
Starter
$2490
/ Year
Our starter package offers Baysian MMM at an affordable price, allowing you to model 2 years historical data, and upload data via flat files. Perfect for marketers without Data-Science and Programming knowledge.
No-code Baysian Modeling
CSV & XLS uploads
Unlimited Models
Unlimited MMM refreshes
Unlimited budget allocation simulation
Max 20 Channels
2 Years historical data
Growth
$4990
/ Year
Our Growth package offers dual modeling Bayesian and Ridge based frameworks MMM at an affordable price and includes data sources integrations, perfect for agile marketing teams
No-code Baysian Modeling
No-code Ridge regression for campaign hierachy level modeling
Unlimited Models
Data Sources Integration
Data pipline
Prioritized Support
Unlimited budget allocation simulation
Max 20 Channels
5 Years historical data
Starter
$2490
/ Year
Our starter package offers Baysian MMM at an affordable price, allowing you to model 2 years historical data, and upload data via flat files. Perfect for marketers without Data-Science and Programming knowledge.
No-code Baysian Modeling
CSV & XLS uploads
Unlimited Models
Unlimited MMM refreshes
Unlimited budget allocation simulation
Max 20 Channels
2 Years historical data
Growth
$4990
/ Year
Our Growth package offers dual modeling Bayesian and Ridge based frameworks MMM at an affordable price and includes data sources integrations, perfect for agile marketing teams
No-code Baysian Modeling
No-code Ridge regression for campaign hierachy level modeling
Unlimited Models
Data Sources Integration
Data pipline
Prioritized Support
Unlimited budget allocation simulation
Max 20 Channels
5 Years historical data
Choose the best plan for you
Choose the best
plan for you
Here, you can compare diverse service plans, each crafted with distinct features and functionalities in mind
Product
Starter
Growth
Entreprise
Marketing Mix Modeling
$2490 per year
$4990 per year
$22 400 per year
Marketing Mix Modeling
$2490 per year
$4990 per year
$22 400 per year
Marketing Mix Modeling
Basic
$2490/y
Pro
$4990/y
Premium
from $22 400/y
Budget & Scenario planner
Budget & Scenario planner
Budget & Scenario planner
Basic
Pro
Premium
No-code baysian modeling
No-code baysian modeling
No-code baysian modeling
Basic
Pro
Premium
No-code Ridge Regression model - for campaign level hierarchy modeling
No-code Ridge Regression model - for campaign level hierarchy modeling
No-code Ridge Regression model - for campaign level hierarchy modeling
Basic
Pro
Premium
Custom Modeling Services (no capacity until Q4)
Custom Modeling Services (no capacity until Q4)
Custom Modeling Services (no capacity until Q4)
Basic
Pro
Premium
Basic
Pro
Premium
Flat file import (CSV & XLS)
Flat file import (CSV & XLS)
Flat file import (CSV & XLS)
Basic
Pro
Premium
Google SSO
Google SSO
Google SSO
Basic
Pro
Premium
Offline channels import
Offline channels import
Offline channels import
Basic
Pro
Premium
Data Sources Integration
Data Sources Integration
Data Sources Integration
Basic
Pro
Premium
Number of models
10
Unlimited
Unlimited
Number of models
10
Unlimited
Unlimited
Number of models
Basic
10
Pro
Unlimited
Premium
Unlimited
Model Refreshes
Manual
Weekly
Daily
Model Refreshes
Manual
Weekly
Daily
Model Refreshes
Basic
Manual
Pro
Weekly
Premium
Daily
Unlimited budget allocation simulation
Unlimited budget allocation simulation
Unlimited budget allocation simulation
Basic
Pro
Premium
Historical Data
2 Years
Unlimited
Unlimited
Historical Data
2 Years
Unlimited
Unlimited
Historical Data
Basic
2 Years
Pro
Unlimited
Premium
Unlimited
Max Channels
20
Unlimited
Unlimited
Max Channels
20
Unlimited
Unlimited
Max Channels
Basic
20
Pro
Unlimited
Premium
Unlimited
Number of controls
5
10
Unlimited
Number of controls
5
10
Unlimited
Number of controls
Basic
5
Pro
10
Premium
Unlimited
Media Metrics Dashboard
Media Metrics Dashboard
Media Metrics Dashboard
Basic
Pro
Premium
Data pipline ETL (comming Q3/25)
Data pipline ETL (comming Q3/25)
Data pipline ETL (comming Q3/25)
Basic
Pro
Premium
Support
Self-serve
Ticketing system
Prioritized Support
Support
Self-serve
Ticketing system
Prioritized Support
Support
Basic
Self-serve
Pro
Ticketing system
Premium
Prioritized Support
Campaign dashboard
Campaign dashboard
Campaign dashboard
Basic
Pro
Premium
FAQ on Merkatico
Why Merkatico?
Built on Bayesian principles. Merkatico runs on Meridian (with Robyn and custom extensions coming soon), using a Bayesian approach for transparency, flexibility, and robustness—ideal for real-world marketers who need results, not black boxes. Clear ROI. Not Correlation. Our models decompose base vs. incremental sales, quantify media channel ROI, and separate true drivers from noise. You’ll always know what moved the needle. Privacy-first & future-proof. Cookie-less by design. Our modeling doesn’t rely on user-level data—ideal for GDPR, signal loss, and post-ATT world. Fully explainable. Always auditable. Every model exposes coefficients, intervals, diminishing returns, lag effects, and impact curves. You’ll never be left guessing.
Why Merkatico?
Built on Bayesian principles. Merkatico runs on Meridian (with Robyn and custom extensions coming soon), using a Bayesian approach for transparency, flexibility, and robustness—ideal for real-world marketers who need results, not black boxes. Clear ROI. Not Correlation. Our models decompose base vs. incremental sales, quantify media channel ROI, and separate true drivers from noise. You’ll always know what moved the needle. Privacy-first & future-proof. Cookie-less by design. Our modeling doesn’t rely on user-level data—ideal for GDPR, signal loss, and post-ATT world. Fully explainable. Always auditable. Every model exposes coefficients, intervals, diminishing returns, lag effects, and impact curves. You’ll never be left guessing.
Model Foundation & Methodology
Model Foundation & Methodology
Data Input & Requirements
Data Input & Requirements
Outputs & Scenario Planning
Outputs & Scenario Planning
Customization & Flexibility
Customization & Flexibility
Support, Pricing & Collaboration
Support, Pricing & Collaboration
Ready to see Mercatico in action?
Ready to see Mercatico in action?
Ready to see Mercatico in action?
Get in touch today
Get in touch today
Get in touch today
Book a call with us Today and discovery how Merkatico can help your Marketing ROI.
Book a call with us Today and discovery how Merkatico can help your Marketing ROI.
Book a call with us Today and discovery how Merkatico can help your Marketing ROI.
Fast support with our team
Best Value for Money
Instant ROI and spend optimisation
Enterprise grade upper funnel MMM
Merkatico
Merkatico is an enterprise-grade marketing measurement SaaS that simplifies complex channel data into actionable insights for your entire team —empowering smarter budget allocation and scenario planning.
Copyright ©2025 Merkatico
Merkatico
Merkatico is an enterprise-grade marketing measurement SaaS that simplifies complex channel data into actionable insights for your entire team —empowering smarter budget allocation and scenario planning.
Copyright ©2025 Merkatico
Merkatico
Merkatico is an enterprise-grade marketing measurement SaaS that simplifies complex channel data into actionable insights for your entire team —empowering smarter budget allocation and scenario planning.
Copyright ©2025 Merkatico